Day one . Vienna . Building with one artist first
In progress . Vienna launch

Vienna Artists

A new project starting in Vienna with one working artist who's tired of running her own admin. The plan: a system that opens her inbox, sends outreach in her voice, tracks her bookings, and negotiates fees on her behalf. If it works for her, it opens to the city - then the network.

1
Design partner
2-sided
Artists + Bookers
Vienna
Launch city
Day 1
Where we are

The first artist stays private for now. The actual build, voice model, and inbox integrations live in a local workspace. This page stays at the project level - the city, the premise, the architecture - and names get added only when the people involved are ready.

Why Vienna

Most working artists in Vienna are running their own back office.

Vienna has 28,595 creative companies and a music scene with global reach, but the working artists at the centre of it spend their best hours on inbox triage, press replies, and fee negotiations one DM at a time. Contracts saved as screenshots. Calendar split across three apps. Everything they actually want to be doing - writing, recording, performing - happens in whatever hours are left. We start with one of them.

What we're building first

One artist, end to end. Then we see what's transferable.

We start with her inbox, her writing, her current bookings. Whatever works for her gets pulled out and made into something the next artist can use. Nothing gets generalised before it's proven once.

01

Her inbox, handled

Bookings flagged, press handled, noise binned. She wakes up to a clean inbox and a short list of things that actually need her.

02

Outreach in her voice

Built from her own emails, bio, and writing. If a draft doesn't sound like her, she doesn't send it. The system learns from every edit.

03

Pitches with proof

Every pitch goes out with the right tracks, video, press, and past venues already attached. No more "who are you again".

04

Bookings tracked

Every conversation that could turn into a booking is a tracked deal. Where it is, who replied last, what the fee is, what's next.

05

Fees, with backbone

Counter-offers grounded in her actual fee history, the venue size, and what comparable artists charge. She approves, it goes.

06

One weekly digest

One summary she'll actually read. What closed, what's stuck, what needs her, what to drop.

A Vienna-grown layer that helps bookers find the right artist, not the loudest one.

Every artist on the platform has their own profile, portfolio, and assistant. Bookers - venues, festivals, brand partners - pay to access it and find people who actually fit the room, the date, the budget. Vienna first, then Berlin, Paris, Copenhagen. The matching gets sharper every time something gets booked.

For artists

Time back. Voice intact. Numbers in one place.

  • An assistant that knows their work, their rates, and how they talk
  • A portfolio that stays current without them touching it
  • Only inbound bookings that match what they'd actually accept
  • All their contracts and fees in one place, owned by them

For bookers

Real profiles. Real fit. Fewer cold emails into the void.

  • Verified profiles, not Instagram guesses
  • Match on what matters: room, date, budget, energy
  • One brief, a ranked shortlist back, no more chasing dead leads
  • The more deals close, the sharper the matches get
How we get there

One artist deep, before any artist wide.

Every phase has a stopping point. We only carry forward the parts that actually work for her. Nothing gets called a platform until it's run end to end for one person.

Phase 0

Listen and gather

Read her existing emails, contracts, portfolio, and writing. Learn how she sounds, what she's said yes to, what she's said no to, how she runs her admin today.

Phase 1

Take over the inbox

She wakes up to a triaged inbox and drafted replies in her voice. She edits, approves, sends. Every change teaches the system how she actually answers.

Phase 2

Track the deals

Every booking conversation becomes a tracked deal. Fee suggestions based on what she's charged before and what the room is worth, not a markup formula.

Phase 3

Two more artists

Find two more artists in different disciplines. Rebuild the stack for them. Keep what's shared, throw out what isn't.

Phase 4

Open the booker side

Let bookers in. Subscription access, ranked shortlists, matching that learns from what actually gets booked. Only when the artist side is real.

FastAPIClaudeVoice modelingEmail API Vector searchPostgresn8nMatching engine Stripe subscriptionsTwo-sided marketplace

This is day one. We'll talk about it more when there's more to show.

If you're an artist drowning in your own admin, or a booker tired of cold-emailing the same dozen agencies, say hello. The first seats are for people who want to help shape it.

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