{
  "version": 1,
  "effective": "2026-04-24",
  "currency_anchor": "GBP",
  "notes": "Two-axis fair pricing: market PPP factor (geography) and customer scale tier (income/headcount). Equity discount of 40 percent stacks on top for eligible operators. Global floor: no tier priced below 30 percent of UK anchor after all adjustments, except Ghana and Morocco seed tier which drop to 22 percent to keep access real.",
  "markets": {
    "UK":  { "currency": "GBP", "ppp": 1.00, "symbol": "GBP",  "payment_rails": ["card","bacs"] },
    "DK":  { "currency": "DKK", "ppp": 1.15, "symbol": "DKK",  "payment_rails": ["card","mobilepay"] },
    "EU":  { "currency": "EUR", "ppp": 1.00, "symbol": "EUR",  "payment_rails": ["card","sepa"] },
    "FR":  { "currency": "EUR", "ppp": 1.00, "symbol": "EUR",  "payment_rails": ["card","sepa"] },
    "IT":  { "currency": "EUR", "ppp": 0.95, "symbol": "EUR",  "payment_rails": ["card","sepa"] },
    "DE":  { "currency": "EUR", "ppp": 1.05, "symbol": "EUR",  "payment_rails": ["card","sepa"] },
    "NL":  { "currency": "EUR", "ppp": 1.05, "symbol": "EUR",  "payment_rails": ["card","sepa","ideal"] },
    "SE":  { "currency": "SEK", "ppp": 1.10, "symbol": "SEK",  "payment_rails": ["card","swish"] },
    "MA":  { "currency": "MAD", "ppp": 0.35, "symbol": "MAD",  "payment_rails": ["card","cmi"] },
    "GH":  { "currency": "GHS", "ppp": 0.22, "symbol": "GHS",  "payment_rails": ["card","momo","papss"] }
  },
  "customer_tiers": {
    "seed":        { "headcount": "1-5",   "annual_rev_gbp": "<=250000",        "multiplier": 0.35, "label": "Seed operator" },
    "growth":      { "headcount": "6-15",  "annual_rev_gbp": "250000-1000000",  "multiplier": 0.65, "label": "Growth operator" },
    "scale":       { "headcount": "16-30", "annual_rev_gbp": "1000000-5000000", "multiplier": 1.00, "label": "Scaling operator" },
    "established": { "headcount": "31-50", "annual_rev_gbp": ">5000000",        "multiplier": 1.30, "label": "Established operator" }
  },
  "equity_discount": {
    "rate": 0.40,
    "eligibility": [
      "founders from underrepresented backgrounds",
      "women-first leadership teams",
      "registered social enterprises",
      "student-led ventures under 24 months old",
      "operators in conflict-affected or post-conflict regions"
    ],
    "process": "Self-declare on application. Hub lead verifies once. 12-month renewable term."
  },
  "fx_rates": {
    "as_of": "2026-04-24",
    "GBP_to": { "GBP": 1.00, "DKK": 8.80, "EUR": 1.18, "SEK": 13.40, "MAD": 12.70, "GHS": 19.20 }
  },
  "packages": {
    "floor": {
      "name": "Productised floor",
      "anchor_gbp": 299,
      "cadence": "monthly",
      "includes": [
        "Agent-native storefront or site on ElektraOS runtime",
        "3 automations via Make or n8n",
        "Loomgraph Society membership (1 domain)",
        "Weekly async review",
        "Shared runtime, locale-routed chat"
      ],
      "display": {
        "UK":  { "seed":  105, "growth":  194, "scale":  299, "established":  389 },
        "DK":  { "seed": 1050, "growth": 1950, "scale": 2500, "established": 3250 },
        "EU":  { "seed":  125, "growth":  230, "scale":  349, "established":  455 },
        "FR":  { "seed":  125, "growth":  230, "scale":  349, "established":  455 },
        "IT":  { "seed":  115, "growth":  220, "scale":  330, "established":  430 },
        "DE":  { "seed":  130, "growth":  245, "scale":  365, "established":  475 },
        "NL":  { "seed":  130, "growth":  245, "scale":  365, "established":  475 },
        "SE":  { "seed": 1250, "growth": 2350, "scale": 3600, "established": 4700 },
        "MA":  { "seed":  450, "growth":  850, "scale": 1300, "established": 1700 },
        "GH":  { "seed":  300, "growth":  550, "scale":  850, "established": 1100 }
      }
    },
    "cohort": {
      "name": "Founding cohort",
      "anchor_gbp": 3000,
      "cadence": "monthly, 12-month term, 10 slots per intake",
      "includes": [
        "One operator per pillar on call",
        "Dedicated ElektraOS agent roster",
        "EU AI Act readiness review",
        "Weekly sync, monthly governance check-in",
        "Loomgraph Society priority routing"
      ],
      "display": {
        "UK":  { "seed": 1050, "growth":  1950, "scale":  3000, "established":  3900 },
        "DK":  { "seed": 9450, "growth": 17550, "scale": 27000, "established": 35100 },
        "EU":  { "seed": 1240, "growth":  2300, "scale":  3540, "established":  4600 },
        "FR":  { "seed": 1240, "growth":  2300, "scale":  3540, "established":  4600 },
        "IT":  { "seed": 1180, "growth":  2180, "scale":  3360, "established":  4370 },
        "DE":  { "seed": 1300, "growth":  2415, "scale":  3720, "established":  4840 },
        "NL":  { "seed": 1300, "growth":  2415, "scale":  3720, "established":  4840 },
        "SE":  { "seed":12650, "growth": 23500, "scale": 36150, "established": 47000 },
        "MA":  { "seed": 4500, "growth":  8400, "scale": 12900, "established": 16800 },
        "GH":  { "seed": 2850, "growth":  5300, "scale":  8150, "established": 10600 }
      }
    },
    "retainer": {
      "name": "Dedicated retainer",
      "anchor_gbp": 5000,
      "cadence": "monthly, rolling",
      "includes": [
        "Dedicated runtime slice + audit trail",
        "All three pillars staffed continuously",
        "Quarterly strategy review",
        "EU AI Act conformity dossier",
        "Loomgraph Society network seat"
      ],
      "display": {
        "UK":  { "seed": 1750, "growth":  3250, "scale":  5000, "established":  6500 },
        "DK":  { "seed":15750, "growth": 29250, "scale": 45000, "established": 58500 },
        "EU":  { "seed": 2060, "growth":  3830, "scale":  5900, "established":  7670 },
        "FR":  { "seed": 2060, "growth":  3830, "scale":  5900, "established":  7670 },
        "IT":  { "seed": 1960, "growth":  3640, "scale":  5600, "established":  7280 },
        "DE":  { "seed": 2170, "growth":  4020, "scale":  6190, "established":  8050 },
        "NL":  { "seed": 2170, "growth":  4020, "scale":  6190, "established":  8050 },
        "SE":  { "seed":21100, "growth": 39200, "scale": 60250, "established": 78300 },
        "MA":  { "seed": 7500, "growth": 13950, "scale": 21450, "established": 27900 },
        "GH":  { "seed": 4750, "growth":  8850, "scale": 13600, "established": 17700 }
      }
    },
    "compliance": {
      "name": "EU AI Act compliance",
      "cadence": "one-off, fixed scope",
      "packages": {
        "scoping":   { "name": "Scoping review",       "duration_weeks": 2,  "gbp": 4200, "eur":  5000 },
        "dossier":   { "name": "Full conformity dossier", "duration_weeks": 6, "gbp":12700, "eur": 15000 },
        "readiness": { "name": "Readiness + sandbox routing", "duration_weeks": 10, "gbp":21200, "eur": 25000 }
      },
      "deadline": "2026-08-02"
    },
    "hub_lead": {
      "name": "Local Hub Lead",
      "cadence": "no monthly fee, revenue share only",
      "revenue_split": { "hub_lead_local": 0.70, "runtime_and_equity_pool": 0.30 },
      "obligations": [
        "Run local outreach in the hub market",
        "Translate + localise /smb/, /pricing/, /compliance/ pages",
        "Onboard at least 3 operators in first 90 days",
        "Publish quarterly hub report"
      ]
    }
  }
}